News & updates

What's new at Joeydolls

Launches, milestones, events and behind-the-scenes moments from our family-run team.

Joeydolls introducing Bayani the Filipino Doll

Bayani of the Philippines: Meet Our Filipino Boy Doll!

July 2, 2026

Meet Bayani, Joeydolls' first Filipino boy doll, created to celebrate Filipino culture, representation, and belonging through meaningful play. In this article, we share the story...

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Helping Kids Feel Seen: Celebrating AANHPI Heritage Month Together

May 14, 2026

Celebrate AANHPI Heritage Month with your children through simple, meaningful moments of play and storytelling. In this guide, we share why representation matters, how kids...

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10 Inspiring Women Founders Making a Real Impact

March 26, 2026

Inspiring women founders are shaping the future of how families live, learn, and connect, building purpose-driven businesses that center real needs, representation, and community impact....

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Alex Eala Filipina pride tennis inspiration and Malaya cultural doll

Alex Eala & Filipina Pride: Raising Culturally Proud Girls

March 9, 2026

Seeing role models like Alex Eala succeed on the world stage, with a delicate sampaguita in her hair, is more than inspiration, it is a...

Samantha Ong

Our Dragons' Den Journey: What Came After the Cameras Stopped

January 22, 2026

Our Joeydolls Dragons' Den journey reminded us that the most meaningful moments often happen after the spotlight fades. From heartfelt messages to deeper conversations about...

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Joeydolls multicultural dolls wearing traditional Asian outfits, holding hands beneath the text “Our Dolls, Our Mission, and What’s Coming Next” celebrating culture and diversity through play.

Our Dolls, Our Mission, and What’s Coming Next in 2026!

January 16, 2026

Joeydolls was created to help children feel seen, proud, and connected through culturally representative play. After an extremely challenging 2025 marked by significant financial losses,...

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Joeydolls 2025 Year in Review collage showing family moments, cultural dolls, media appearances, and key business milestones.

Joeydolls 2025 Reflection: The Year That Tested Us and Grew Us

January 10, 2026

Joeydolls’ 2025 was a year defined by change, resilience, and returning to our purpose. From major milestones and press recognition to operational challenges like tariffs...

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Header image showing Joeydolls Mexican dolls, a boy in traditional mariachi-inspired outfit and a girl in a colorful folklórico dress, celebrating culture and care.

Why We Created Mexican Dolls Rooted in Culture, Community, and Solidarity

January 10, 2026

Joeydolls created Mexican Dolls to celebrate culture, uplift community voices, and support immigrant families through meaningful action. Designed with input from Mexican American families, these...

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A colorful header featuring a woman and several children holding diverse cultural dolls. The text reads:

How to Build Confidence in Children: Lessons from a Founder

December 15, 2025

Learn how to build confidence in children through everyday moments, play, and identity-based experiences. Inspired by Joeydolls founder Samantha’s journey, this guide shares simple ways...

Samantha Ong

A mother and her two young daughters play with cultural Joeydolls, surrounded by illustrations of dolls and shipping boxes, with the headline ‘How a Train Derailment Shook Us and How You Can Help’ displayed above.

A Train Derailment Changed Everything. Here’s How You Can Help.

December 10, 2025

After a devastating train derailment destroyed our entire Canadian holiday shipment, Joeydolls faced not only a financial hit but a deeply personal loss for the...

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“Colorful banner announcing Joeydolls’ first Mexican dolls, featuring two plush dolls named Xochitl and Mateo dressed in traditional Mexican outfits with festive decorations around them.

Meet Xochitl & Mateo: Joeydolls’ First Mexican Dolls!

October 23, 2025

This blog celebrates the release of Joeydolls’ first Mexican dolls, Xochitl and Mateo. Inspired by the beauty of Mexico’s Indigenous and modern culture, these soft...

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Joeydolls Meet Our New Retailers banner featuring Asian-American dolls in cultural outfits alongside logos of partner stores.

Asian American Dolls That Celebrate Culture & Heritage

September 21, 2025

Joeydolls has always believed that every child deserves to feel seen, loved, and connected to their heritage. Our Asian-American dolls are designed to be safe,...

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About this journal

Stories from our family-run team

This is where we share what's happening at Joeydolls: new doll launches like Bayani, the stories behind each design, community moments, and honest reflections on building a small, mission-led business. Every update comes back to one goal, helping more children feel seen, celebrated and proud of who they are.

Frequently asked questions

What is Joeydolls?

Joeydolls is a family-run company founded by Samantha Ong that creates culturally representative dolls, books and gifts. Our 18" Signature Dolls and 9" Lil Joeydolls are designed with cultural care, so children can see their heritage reflected in everyday play.

Which cultures do Joeydolls represent?

Our collection includes Chinese, Filipino, Vietnamese, Korean, Japanese, Indian, Cambodian, Mexican and Hmong dolls, with more cultures in development. Shop by culture.

How can I hear about new dolls first?

Join our VIP Club for early access to new dolls, 10% off and members-only offers. We also share launch news here and on Instagram at @joeydolls.