The Joeydolls founder with the doll collection

Press kit

Everything you need to tell our story

Brand information, press releases, founder details and media assets for journalists, bloggers and partners covering Joeydolls.

Joeydolls at a glance

A family-run children’s brand helping more families see culture, identity and belonging reflected in everyday play.

25,000+ dolls sold600+ five-star reviews60+ retail partners9+ cultures represented

Product & toy-industry recognition

Mom’s Choice Awards® Gold · 2023; NAPPA Award Winner · 2024; Best of ToyFest, Dolls / Action Figures · 2025; ASTRA Play Awards Finalist, Cambodian Soriya Cultural Doll · 2025.

Editorial & media

CBC’s Dragons’ Den, Forbes Vetted, Good Housekeeping, The Toy Insider, Today’s Parent and New York Magazine have featured our products or story. The Toy Insider reviewed the Mexican Cultural Collection and selected Food Pals for its 2026 Spring & Summer Gift Guide.

Business & founder recognition

  • Visa She’s Next: 2025 Visa She’s Next Grant Recipient · 2025
  • Startup Canada: Second Place Winner, 2025 Startup Global Pitch Competition · 2025
  • High Five Grant for Momsâ„¢: Grand Prize Winner · 2025
  • YSpace ELLA Ascend: Pitch Competition Winner · 2025 — 2025
  • eCommerce North: Innovator Challenge Winner · 2026 — Powered by Moneris
  • Backing Canadian Small Businesses: Selected Business · 2026 — Funded by American Express Canada and administered by the DMZ
  • Canada Small Business 100: 2026 Canada Small Business 100 Honouree · October 2026, presented by Mastercard

View recognition and original sources →

Download the current media kit below for current figures and recognition. Dated press releases remain historical documents; contact our team for current media resources.

Current Media Kit

Updated October 2026: our brand, mission, founder story, products, recognition and media contact.

Press Release

January 9, 2026

Grab our latest press release about how our Joeydolls Founder Appears on Dragons’ Den, Championing Cultural Representation in Children’s Play.

Press Release Archive

Press Release: Dragons’ Den Season 20 Appearance (Jan 1, 2026)

Grab our press release about how our Joeydolls Founder Appears on Dragons’ Den, Championing Cultural Representation in Children’s Play.

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Press Release: 2025 ELLA Ascend Accelerator Program (Jul 15, 2025)

Grab our press release about how our Joeydolls Founder Selected for 2025 ELLA Ascend Accelerator Program.

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Press Release: 2025 Visa She’s Next Grant Program (Jun 26, 2025)

Grab our press release about how our Joeydolls Cultural Asian Dolls
Selected for 2025 Visa She’s Next Grant Program: From Immigrant Dreams to National Recognition.

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Press Release: Lil Joeydolls Collection & First Boy Doll Launch (Jun 10, 2025)

Grab our press release about how our Joeydolls Cultural Asian Dolls
Expanding with Lil Joeydolls Collection and First Boy Doll.

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Press Release: 2025 Startup Canada Global Pitch Competition (Apr 11, 2025)

Grab our press release about how our Joeydolls Cultural Asian Dolls recognized as Top 4 Finalist in 2025 Startup Canada Global Pitch Competition.

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Press Release: 2025 ASTRA Play Awards Finalist (Apr 8, 2025)

Grab our press release about how our Joeydolls Cultural Asian Dolls
Named Finalist for 2025 ASTRA Play Awards.

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Press Release: Best of ToyFest 2025 Award (Feb 26, 2025)

Grab our press release about how our Joeydolls Cultural Asian Dolls Winning Best of ToyFest 2025 Award in Dolls/Action Figures Category.

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Press Release: 2024 National Parenting Product Awards (Feb 22, 2024)

Grab our press release about how our Joeydolls Cultural Asian Dolls have received the prestigious National Parenting Product Awards (NAPPA) 2024.

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Press Release: Mom’s Choice Gold Award® (Oct 16, 2023)

Grab our press release about how our Joeydolls Cultural Asian Dolls have received the prestigious Mom’s Choice Gold Award®

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Press Release: Joeydolls Expands to Retailers Across North America (Sept 16, 2023)

Grab our press release about how our Diverse Asian Dolls have hit a milestone and hit the shelves of retailers around North America, as a testament to celebrating diversity.

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Press Release: World’s Most Diverse Asian Dolls Launch (May 10, 2023)

Grab our press release about our newest product line: the World’s Most Diverse Asian Dolls.

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Brand Assets & Media Gallery

All media assets provided in this Press Kit are the property of Joeydolls.
These images and logos may be used for editorial purposes, news coverage, and blog features.
Please credit Joeydolls and tag @joeydolls when used on social media.

Official Logos

Full color, monochrome, and icon-only versions.

Lifestyle Photography

Candid shots of children playing with Joeydolls.

Joeydolls Japanese 'Aiko' Cultural Mini Doll (Case Pack of 6)

Product Studio Shots

Clean background shots of our full collection.

Customer Reviews

Authentic moments captured by our community.

A row of Joeydolls cultural dolls

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