Press & Media

Joeydolls is proud to be featured in various media outlets, showcasing our mission to promote inclusivity, cultural pride, and diversity through our dolls. Our commitment to representing Asian cultures and fostering connections among children has resonated with press across the globe. Explore our press features to learn more about how Joeydolls is making a positive impact and spreading joy.

Awards & Recognition

Recent Features

Press & Awards

Joeydolls featured in New York Magazine's Lunar New Year Gifts List. The graphic shows two happy young girls in red Áo Dài holding Vietnamese dolls, framed by festive cherry blossoms and red lanterns.

Joeydolls was featured in New York Magazine’s g...

February 21, 2026

Joeydolls was proudly featured in New York Magazine’s “44 (New) Lunar New Year Gifts” list, highlighting our Lunar New Year bundle as a meaningful option for families seeking thoughtful gifts...

Joeydolls was featured in New York Magazine’s g...

February 21, 2026

Joeydolls was proudly featured in New York Magazine’s “44 (New) Lunar New Year Gifts” list, highlighting our Lunar New Year bundle as a meaningful option for families seeking thoughtful gifts...

Header image showing national media coverage highlighting a train derailment impacting Joeydolls, featuring logos from Toronto Star, CityNews, and The Globe and Mail, along with news screenshots about a Canadian doll company affected by shipment loss.

Train Derailment Challenges Joeydolls During th...

January 9, 2026

In early November, a CN Rail train derailment caused by a rockslide in the Rockies destroyed Joeydolls’ entire Canadian holiday shipment, wiping out approximately $250,000 in inventory and expected revenue...

Train Derailment Challenges Joeydolls During th...

January 9, 2026

In early November, a CN Rail train derailment caused by a rockslide in the Rockies destroyed Joeydolls’ entire Canadian holiday shipment, wiping out approximately $250,000 in inventory and expected revenue...

Samantha Ong, founder of Joeydolls, featured with an Asian doll as Beach Metro highlights her mission of representation and inclusivity for kids.

Beach Metro Celebrates Asian Dolls Founded by a...

January 6, 2026

Joeydolls is a Toronto mom founded, Canadian small business for kids creating Asian dolls that help children feel seen, valued, and proud of who they are. Recently featured in Beach...

Beach Metro Celebrates Asian Dolls Founded by a...

January 6, 2026

Joeydolls is a Toronto mom founded, Canadian small business for kids creating Asian dolls that help children feel seen, valued, and proud of who they are. Recently featured in Beach...

Promotional graphic celebrating Joeydolls being featured by CanadianSME, showing a child holding a multicultural doll, Joeydolls displayed around a holiday setting, and a portrait of founder Samantha Ong.

CanadianSME Spotlights Joeydolls’ Mission to Ce...

December 24, 2025

The CanadianSME feature highlights how a deeply personal immigrant story grew into a mission-driven brand creating multicultural dolls that celebrate culture, identity, and belonging. Through intentional design, community collaboration, and...

CanadianSME Spotlights Joeydolls’ Mission to Ce...

December 24, 2025

The CanadianSME feature highlights how a deeply personal immigrant story grew into a mission-driven brand creating multicultural dolls that celebrate culture, identity, and belonging. Through intentional design, community collaboration, and...

Joeydolls cultural doll featured in the RepresentAsian Project Holiday Gift Guide 2025, shown with a child playing and product highlights.

Asian-Owned Business Holiday Gift Guide 2025 Mu...

December 19, 2025

Joeydolls, an Asian-owned business founded by an Asian mom, is honored to be featured in the RepresentAsian Project Asian-Owned Holiday Gift Guide 2025, with our Cultural Mini Dolls Collection named...

Asian-Owned Business Holiday Gift Guide 2025 Mu...

December 19, 2025

Joeydolls, an Asian-owned business founded by an Asian mom, is honored to be featured in the RepresentAsian Project Asian-Owned Holiday Gift Guide 2025, with our Cultural Mini Dolls Collection named...

Asian Founder Courage: Samantha Ong Shows Up Wi...

December 15, 2025

Samantha Ong’s appearance on The Tao of Self Confidence highlights the power of courage, identity, and representation through the lens of an Asian Founder. From overcoming self doubt to building...

Asian Founder Courage: Samantha Ong Shows Up Wi...

December 15, 2025

Samantha Ong’s appearance on The Tao of Self Confidence highlights the power of courage, identity, and representation through the lens of an Asian Founder. From overcoming self doubt to building...

All Media Features & Mentions

Full List of Media Features & Mentions

Joeydolls was featured in New York Magazine’s gift guide, New York Magazine, February 10, 2025
Dragons' Den Season 20, CBC, January 15, 2026
Asian-Owned Business Holiday Gift Guide 2025 Must-Haves, RepresentASIAN Project, December 9, 2025
Asian Founder Courage: Samantha Ong Shows Up With Confidence, The Tao of Self Confidence Podcast, November 25, 2025
Beach Metro Celebrates Asian Dolls Founded by a Toronto Mom, Beach Metro, November 24, 2025
Joeydolls Makes Today’s Parent Top Trending Toys of 2025, Today's Parent, November 21, 2025
Best Gifts 2025: Joeydolls Featured in Yahoo’s Holiday Guide, Yahoo Creators, November 20, 2025
Joeydolls Recognized by Today’s Parent in Top Toys for Babies 2025, Today's Parent, November 19, 2025
Train Derailment Challenges Joeydolls During the Holidays, Toronto Star, City News, The Globe and Mail, November 17, 2025
CanadianSME Spotlights Joeydolls’ Mission to Celebrate Culture, CanadianSME Magazine, November 13, 2025
Asian Plush Toys Earn a Spot on Toy Insider’s Holiday List, Toy Insider, November 10, 2025
WIT Holiday Guide Names Joeydolls a Best Gift of the Season, Women in Toys, November 2025
Joeydolls Named One of the Best Dolls of 2025, Toy Insider, October 27, 2025
BuzzFeed Highlights Joeydolls’ South Asian Dolls, BuzzFeed, October 22, 2025
Joeydolls Featured in Fête Chinoise: The Art of Celebration 2025, Fête Chinoise Magazine, October 2025
From Pitch Practice to Purpose: Joeydolls Wins the Startup Canada Award, Startup Canada, October 2025
InStore Magazine Highlight Joeydolls in Their Holiday Inspiration Spread, InStore Magazine, October 2025
Joeydolls Named High Five Grant Finalist: A Win for Representation, High Five Grant for Moms, October 2025
Best Toys 2025: Joeydolls Celebrates Our Toy Insider Feature, Toy Insider, September 10, 2025
Redefining Representation Starts with Play with Samantha Ong, Startup Canada Podcast, June 18, 2025
Families Can Celebrate Asian Heritage with Joeydolls’ Latest Mini Plush Line, Toy Insider, June 11, 2025
34 Incredible Asian-Owned Brands That Deserve A Permanent Spot In Your Shopping Rotation, BuzzFeed, May 22, 2025
FOX 11 Good Day LA Spotlights Joeydolls as AAPI-Owned Brand, Good Day LA, May 15, 2025
Joeydolls Featured for Diversity in Toys by Toy Times Magazine, Toy Times Magazine, May 2025
Celebrate AANHPI Heritage Month with Joy and Representation, Golden Guide, May 2025
Asian Dolls Shine at ToyFest 2025: Joeydolls Wins Big, Toy Fest, February 26, 2025
23 Gifts From Asian-Owned Businesses To Make Your Gifting This Holiday Season A Slay, BuzzFeed, December 11, 2024
Looking To Gift A Doll That Isn't A Blonde Barbie? These Ones Stand Out, HuffPost, December 3, 2024
NAPPA Holiday Gift Guide 2024, Jingle Magazine, December 2024
Embracing Diversity and Overcoming Challenges, This Mama Got Drama Podcast, September 9, 2025
Joeydolls: Inclusive Toy Brand on KSDK Channel 5, KSDK Channel 5 News, June 4, 2024
Joeydolls Featured on Global News Celebrating Asian Heritage Month, Global News, June 2024
NAPPA Award Winners, Baltimore's Child Magazine, April 2, 2024
Meet Samantha Ong, Bold Journey, March 22, 2024
Editor’s Favorites, LA Parent Magazine, March 19, 2024
Explore Multicultural Toys & Celebrate Diversity with NAPPA Award-Winning Asian Dolls, NAPPA Awards, March 2024
Joeydolls Wins Sparks Play™ Award for Dolls Promoting Diversity, Sparks Play, March 2024
42 Goodies You Can Get To Celebrate Lunar New Year, BuzzFeed, February 6, 2024
Joeydolls Asian Heritage Dolls Recognized by Good Housekeeping, Good Housekeeping, February 2024
Must-Have Holiday Toys, The Spruce, January 2, 2024
Toys as cultural representations. feat. Samantha Ong (Joeydolls), Asian Bitches Down Under Podcast, December 14, 2023
Asian Toys Meet Asian Stories: Our RepresentASIAN Project’s Feature, RepresentASIAN Project, December 12, 2023
20 Unique Gifts To Shop from Artists and Small Businesses, Womanly, December 5, 2023
Beautiful Doll Toys for Children. Joeydolls Asian Toy Collection Celebrates Diversity, Tesz Millan, November 19, 2023
Creating a Legacy of Representation : The Journey of Samantha Ong and Joeydolls, In the Doll World, October 29, 2023
Championing Diversity and Representation,
Mom’s Choice GOLD Award, October 19, 2023
Asian American Dolls Take Center Stage, Joysauce, October 17, 2023
Not Your Asian Barbie Doll, The Outland Magazine, October 1, 2023
Make Room for Different Voices, Edplay Magazine, September 12, 2023
Dolls That Celebrate Asian Diversity with Samantha Ong, The Toy Coach Podcast, September 11, 2023
Samantha Ong on the Need for Representation in Toys, Colorism in Asian Culture, and How Her Culturally Accurate Dolls Sold Out on Launch Day, Nuances Podcast, September 10, 2023
A Mother’s Mission to Create Dolls that Celebrate Asian Heritage and Address Lack of Representation in the Toy Industry, Asian Hustle Network, Agustus 21, 2023
Embracing Cultural Representation, Filipino TV, July 28, 2023
Diversity and Representation in Toys, CTV News Channel, July 3, 2023
Celebrating Diverse Asian-American Dolls and Cultural Inclusion, RepresentASIAN Project, June 27, 2023
50 Asian-Owned Businesses That Might Turn Into Your Favorite Brands, BuzzFeed, June 1, 2023
Asian Dolls, Toy Book, May 11, 2023
Dolls Celebrating Asian Diversity, Global News, May 8, 2023
Metro Morning, Global News Radio, May 3, 2023
Motherhood During Covid & Meaningful Legacies, Heart Open ConversAsians Podcast, May 2023
Celebrate AAPI Heritage Month with Plush Dolls Inspired by Asian Cultures, Toy Insider, April 5, 2023
Joeydolls: The Asian American dolls you didn’t have growing up, The Proud Asian, March 9, 2023
Why Representation Matters, Cups of Anxietea Podcast, November 2022
Samantha Ong on Self-Love, Starting a Business, and Raising Kids who are Proud to be Asian,Thrive Spice Podcast, March 22, 2022
18 Creative Revenue Models to Fund Growth Without Investors, StartupNation, December 4, 2025

About Joeydolls

At Joeydolls, we’re proud to be more than a toy company. Our dolls celebrate heritage and cultural pride, helping every child feel seen, valued, and connected. Each doll is soft, safe, and designed with love, making them meaningful companions for play and learning.

Our story has been highlighted across TV, print, and online media, where we’ve been recognized for reshaping the toy industry through representation and inclusivity. From national features to community spotlights, these stories capture how Joeydolls is sparking conversations and inspiring families around the world.

Our Story & Mission FAQ

Let’s Connect

Want to collaborate or feature Joeydolls in your story? We’d love to connect!

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