Joeydolls: Multicultural Dolls, Books & Accessories for the Whole Family

Every child deserves to see themselves

Multicultural dolls, books and gifts, so this generation gets the dolls we couldn't find growing up.

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Why Joeydolls exists

We created what we couldn’t find.

Cultural dolls, books and gifts designed to help children see their heritage reflected in the things they love.

“I couldn’t find dolls that reflected my daughter’s culture, so I made them. Today, over 20,000 Joeydolls are helping kids feel proud of who they are.”

Samantha Ong, Founder

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Dolls, books, and gifts that celebrate heritage and belonging.

Chinese Chinese Filipino Filipino Indian Indian Japanese Japanese Korean Korean Vietnamese Vietnamese Cambodian Cambodian Mexican Mexican
★★★★★

Parents who wished they’d had these too

600+ five-star reviews from families who finally found themselves in a toy.

“Growing up, I didn’t have dolls that looked like me. I knew as soon as I saw the Mei dolls that my daughter would love one.”Proudmama, Chinese Mei Doll
Korean Danbi Doll customer photo
“We got the Danbi doll for our daughter's 4th birthday, and the expression on her face when she opened her gift was truly special! She immediately recognized that the doll was a reflection of her.”
Dayna
Korean Danbi Doll →
Chinese Mei Doll customer photo
“My toddler absolutely loves her Mei doll. She brings it on our trips, to sleep and mealtime, and it just makes me so happy seeing that she’s learning about her culture through this doll.”
Maggie X.
Chinese Mei Doll →
Indian Priya Doll customer photo
“My 4 year old daughter loved it a lot. When she opened the package she recognized familiar clothes. “Mamma, she has dupatta,” she said.”
Peppi R.
Indian Priya Doll →
Filipina Malaya Mini Doll customer photo
“My daughter had lots of kisses for Malaya and the mini size is perfect for her.”
Raisa R.
Filipina Malaya Mini Doll →
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Recognized & Award‑Winning

Honored by Mom’s Choice and National Parenting Product Awards for celebrating culture, pride, and representation through play.

Mom’s Choice Awards Gold winner National Parenting Product Awards winner ASTRA Play Awards finalist