Press & Media

Joeydolls is proud to be featured in various media outlets, showcasing our mission to promote inclusivity, cultural pride, and diversity through our dolls. Our commitment to representing Asian cultures and fostering connections among children has resonated with press across the globe. Explore our press features to learn more about how Joeydolls is making a positive impact and spreading joy.

Awards & Recognition

Recent Features

Press & Awards

Joeydolls Featured on BuzzFeed! One of 34 Incre...

June 26, 2025

Joeydolls, the Asian-owned brand making waves in cultural toys, has been featured in BuzzFeed’s 2025 list of “34 Incredible Asian-Owned Brands That Deserve A Permanent Spot In Your Shopping Rotation.”...

Joeydolls Featured on BuzzFeed! One of 34 Incre...

June 26, 2025

Joeydolls, the Asian-owned brand making waves in cultural toys, has been featured in BuzzFeed’s 2025 list of “34 Incredible Asian-Owned Brands That Deserve A Permanent Spot In Your Shopping Rotation.”...

Joeydolls Featured on Toy Insider: A Big Moment...

June 16, 2025

Joeydolls, the Asian-owned toy brand known for soft, safe, and culturally representative dolls, was recently featured on Toy Insider. The spotlight highlights the Lil Joeydolls Collection—9-inch dolls designed to inspire...

Joeydolls Featured on Toy Insider: A Big Moment...

June 16, 2025

Joeydolls, the Asian-owned toy brand known for soft, safe, and culturally representative dolls, was recently featured on Toy Insider. The spotlight highlights the Lil Joeydolls Collection—9-inch dolls designed to inspire...

Joeydolls: Inclusive Toy Brand on KSDK Channel 5

June 2, 2025

Joeydolls, a Toronto-based inclusive toy brand, was featured by Michelle Li on KSDK Channel 5 during ASTRA Marketplace 2024. Known for their Asian cultural dolls, Joeydolls is gaining recognition for...

Joeydolls: Inclusive Toy Brand on KSDK Channel 5

June 2, 2025

Joeydolls, a Toronto-based inclusive toy brand, was featured by Michelle Li on KSDK Channel 5 during ASTRA Marketplace 2024. Known for their Asian cultural dolls, Joeydolls is gaining recognition for...

Joeydolls Featured for Diversity in Toys by Toy...

May 29, 2025

Joeydolls has been recognized in Toy Times Magazine’s DEI section for our commitment to diversity in toys. As a brand celebrating Asian heritage through safe and inclusive dolls, we’re proud...

Joeydolls Featured for Diversity in Toys by Toy...

May 29, 2025

Joeydolls has been recognized in Toy Times Magazine’s DEI section for our commitment to diversity in toys. As a brand celebrating Asian heritage through safe and inclusive dolls, we’re proud...

Illustration of the 2025 Golden Gift Guide cover featuring three diverse children sitting together with cultural icons around them. Text reads: "Celebrate AANHPI Month with Golden Gift Guide" and includes the @joeydolls handle

Celebrate AANHPI Heritage Month with Joy and Re...

May 12, 2025

Joeydolls is thrilled to be featured in the 2025 Golden Guide for AANHPI Heritage Month gifts! This blog celebrates our newest Cambodian doll, Soriya, and highlights the importance of inclusive...

Celebrate AANHPI Heritage Month with Joy and Re...

May 12, 2025

Joeydolls is thrilled to be featured in the 2025 Golden Guide for AANHPI Heritage Month gifts! This blog celebrates our newest Cambodian doll, Soriya, and highlights the importance of inclusive...

Joeydolls wins ‘Best Dolls’ award at ToyFest 2025. The image features a booth display with diverse Asian dolls, a woman with two children, colorful ToyFest branding, and the award listing showing Joeydolls under the Dolls/Action Figures category.

Asian Dolls Shine at ToyFest 2025: Joeydolls Wi...

February 22, 2025

Joeydolls proudly won the Best Doll / Action Figures Award at ToyFest 2025, a milestone that reflects the growing demand for inclusive, culturally representative toys. Founded by an Asian mom,...

Asian Dolls Shine at ToyFest 2025: Joeydolls Wi...

February 22, 2025

Joeydolls proudly won the Best Doll / Action Figures Award at ToyFest 2025, a milestone that reflects the growing demand for inclusive, culturally representative toys. Founded by an Asian mom,...

All Media Features & Mentions

Full List of Media Features & Mentions

Dragons' Den Season 20, CBC, Coming January 2026
Redefining Representation Starts with Play with Samantha Ong, Startup Canada Podcast, June 18, 2025
Families Can Celebrate Asian Heritage with Joeydolls’ Latest Mini Plush Line, Toy Insider, June 11, 2025
34 Incredible Asian-Owned Brands That Deserve A Permanent Spot In Your Shopping Rotation, BuzzFeed, May 22, 2025
Asian Heritage Month: Toronto entrepreneur creates new line of play dolls celebrating Asian diversity, Global News, May 8, 2023
Looking To Gift A Doll That Isn't A Blonde Barbie? These Ones Stand Out, HuffPost, December 3, 2024
23 Gifts From Asian-Owned Businesses To Make Your Gifting This Holiday Season A Slay, BuzzFeed, December 11, 2024
NAPPA Holiday Gift Guide 2024, Jingle Magazine, December 2024
Meet Samantha Ong, Bold Journey, March 22, 2024
NAPPA Award Winners, Baltimore's Child Magazine, April 2, 2024
Editor’s Favorites, LA Parent Magazine, March 19, 2024
42 Goodies You Can Get To Celebrate Lunar New Year, BuzzFeed, February 6, 2024
Toys as cultural representations. feat. Samantha Ong (Joeydolls), Asian Bitches Down Under Podcast, December 14, 2023
Beautiful Doll Toys for Children. Joeydolls Asian Toy Collection Celebrates Diversity, Tesz Millan , November 19, 2023
Must-Have Holiday Toys, The Spruce, January 2, 2024
20 Unique Gifts To Shop from Artists and Small Businesses, Womanly, December 5, 2023
Creating a Legacy of Representation : The Journey of Samantha Ong and Joeydolls, In the Doll World, October 29, 2023
Samantha Ong on the Need for Representation in Toys, Colorism in Asian Culture, and How Her Culturally Accurate Dolls Sold Out on Launch Day, Nuances Podcast, September 10, 2023
Championing Diversity and Representation,
Mom’s Choice GOLD Award, October 19, 2023
Asian American Dolls Take Center Stage, Joysauce, October 17, 2023
Not Your Asian Barbie Doll, The Outland Magazine, October 1, 2023
Make Room for Different Voices, Edplay Magazine, September 12, 2023
Dolls That Celebrate Asian Diversity with Samantha Ong, The Toy Coach Podcast, September 11, 2023
Embracing Cultural Representation, Filipino TV, July 28, 2023
Diversity and Representation in Toys, CTV News Channel, July 3, 2023
Celebrating Diverse Asian-American Dolls and Cultural Inclusion, Representation Project, June 27, 2023
50 Asian-Owned Businesses That Might Turn Into Your Favorite Brands, BuzzFeed, June 1, 2023
A Mother’s Mission to Create Dolls that Celebrate Asian Heritage and Address Lack of Representation in the Toy Industry, Asian Hustle Network, Agustus 21, 2023
Asian Dolls, Toy Book, May 11, 2023
Dolls Celebrating Asian Diversity, Global News, May 8, 2023
Metro Morning, Global News Radio, May 3, 2023
Celebrate AAPI Heritage Month with Plush Dolls Inspired by Asian Cultures, Toy Insider, April 5, 2023
Joeydolls: The Asian American dolls you didn’t have growing up, The Proud Asian, March 9, 2023
Samantha Ong on Self-Love, Starting a Business, and Raising Kids who are Proud to be Asian,Thrive Spice Podcast, March 22, 2022

About Joeydolls

At Joeydolls, we’re proud to be more than a toy company. Our dolls celebrate heritage and cultural pride, helping every child feel seen, valued, and connected. Each doll is soft, safe, and designed with love, making them meaningful companions for play and learning.

Our story has been highlighted across TV, print, and online media, where we’ve been recognized for reshaping the toy industry through representation and inclusivity. From national features to community spotlights, these stories capture how Joeydolls is sparking conversations and inspiring families around the world.

Our Story & Mission FAQ

Let’s Connect

Want to collaborate or feature Joeydolls in your story? We’d love to connect!

Explore Our Press Kit Media & Collaboration Inquiries

Country/region