Joeydolls Featured for Diversity in Toys by Toy Times Magazine
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Time to read 3 min
Joeydolls Featured in Toy Times: A Leader in Diversity in Toys
We’re thrilled to share some big news. Joeydolls has been featured in Toy Times Magazine in their Diversity, Equity & Inclusion section! As we get ready for our third time at ASTRA Marketplace & Academy, this moment is a joyful reminder of our mission. We’re here to help make diversity in toys a normal part of childhood, not just a seasonal feature.
This year at ASTRA, we’re unveiling our new Lil Joeydolls collection. These 9” dolls are made for little hands and everyday adventures. We’re also excited to preview our first-ever boy dolls, which have been one of the most requested additions from families and educators. If you’re a retailer looking to expand your collection of inclusive toys for kids, we’d love for you to meet these cultural companions in person!
Why Diversity in Toys Matters
Toys are powerful. They help kids express themselves, build confidence, and explore the world around them. When children see themselves in the dolls they play with, something incredible happens. They feel seen, celebrated, and connected. That’s why diversity in toys is so important. Joeydolls offers dolls that not only represent various Asian cultures but also open up conversations at home and in classrooms. Our dolls help all children feel proud of who they are and curious about others.
What the Toy Times Feature Means to Us
Being featured in Toy Times Magazine is a huge honor. It recognizes the work we’ve done and reminds us that the toy industry is listening. Diversity, equity, and inclusion aren’t just buzzwords. They’re a commitment to better representation, deeper connection, and more joyful play. In the interview, our founder shared how her own childhood experiences with colorism and lack of representation led to the creation of Joeydolls. We’re proud to be a family-run, minority-owned brand that puts heart, culture, and purpose into every product. “Representation isn’t just for holidays. It’s for every day.” – Samantha Ong, Founder of Joeydolls
Frequently Asked Questions
Are Joeydolls safe for toddler?
Yes. All dolls are safety tested and made with soft, durable, and easy-to-clean materials. They’re perfect for ages 3 and up.
Are the dolls authentic to their cultures?
Yes. Each doll is created with input from cultural advisors and our community. We focus on respectful, accurate details.
Are these dolls only for Asian families?
Not at all. Joeydolls are for every child. We believe in celebrating and learning about all cultures through play.
How can I carry Joeydolls in my store?
You can apply for a wholesale account on our website or visit us at ASTRA to learn more.
Key Takeaways
Joeydolls is featured in Toy Times Magazine for our leadership in diversity in toys
Launching Lil Joeydolls and new boy dolls
Each doll is culturally inspired and emotionally impactful
Joeydolls are ideal for toy stores looking to offer representation in children’s toys
Come meet us at ASTRA Marketplace & Academy 2025
Featured Products
Each doll includes traditional clothing, embroidered details, and a QR code to learn more about the story behind the design.
Join Our Wholesale VIP Community
Representation starts with visibility. If you believe in building a better world through inclusive toys, we’d love to stay connected. Join our VIP list to get early access to new dolls, behind-the-scenes updates, and special moments from our community.
Quick Recap
- Featured in Toy Times Magazine
- Launching Lil Joeydolls and boy dolls
- Dolls representing Asian cultures
- Perfect for retailers focused on inclusive and educational toys
- Encourages cultural pride, empathy, and joy
- Catch us at ASTRA Marketplace & Academy 2025
About The Author
Samantha Ong
Samantha Ong is the founder of Joeydolls, a Canadian-based toy brand on a mission to celebrate Asian cultures through joyful, inclusive play. Inspired by her own experiences growing up without cultural representation, Samantha designs dolls that help children feel proud of who they are while sparking curiosity and empathy in others. Since launching in 2023, Joeydolls has empowered thousands of families to bring culture, identity, and love into their everyday lives—one cuddle at a time.
