Joeydolls Featured for Diversity in Toys by Toy Times Magazine

We’re thrilled to share some big news. Joeydolls has been featured in Toy Times Magazine in their Diversity, Equity & Inclusion section! As we get ready for our third time at ASTRA Marketplace & Academy, this moment is a joyful reminder of our mission. We’re here to help make diversity in toys a normal part of childhood, not just a seasonal feature.

Toys are powerful. They help kids express themselves, build confidence, and explore the world around them. When children see themselves in the dolls they play with, something incredible happens. They feel seen, celebrated, and connected. That’s why diversity in toys is so important. Joeydolls offers dolls that not only represent various Asian cultures but also open up conversations at home and in classrooms. Our dolls help all children feel proud of who they are and curious about others.

Being featured in Toy Times Magazine is a huge honor. It recognizes the work we’ve done and reminds us that the toy industry is listening. Diversity, equity, and inclusion aren’t just buzzwords. They’re a commitment to better representation, deeper connection, and more joyful play. In the interview, our founder shared how her own childhood experiences with colorism and lack of representation led to the creation of Joeydolls. We’re proud to be a family-run, minority-owned brand that puts heart, culture, and purpose into every product. “Representation isn’t just for holidays. It’s for every day.” – Samantha Ong, Founder of Joeydolls

Each doll includes traditional clothing, embroidered details, and a QR code to learn more about the story behind the design.

Representation starts with visibility. If you believe in building a better world through inclusive toys, we’d love to stay connected. Join our VIP list to get early access to new dolls, behind-the-scenes updates, and special moments from our community.