Joeydolls Featured on BuzzFeed! One of 34 Incredible Asian-Owned Brands to Support in 2025

We’re beyond excited to share this incredible milestone, Joeydolls was recently featured in BuzzFeed’s roundup of “34 Incredible Asian-Owned Brands That Deserve A Permanent Spot In Your Shopping Rotation.”

This roundup, written by Jessica Bui and Brittney Tinh and published on May 22, 2025 , highlights Asian-owned brands that are not only creating beautiful, high-quality products but also making a meaningful impact in their communities.

To be recognized alongside such inspiring businesses is truly humbling. As a small Asian-owned and woman-led brand, this moment feels monumental. It’s more than just a media feature - it’s a powerful reminder that the stories we tell through our dolls matter. That representation matters. That every child deserves to see themselves reflected in the world around them - starting with their toys.

At Joeydolls, we create soft, high-quality dolls that celebrate the rich cultures of Asia. Each doll is:

• Rooted in cultural heritage , with outfits and names inspired by real traditions

• Made with soft, huggable materials , perfect for everyday play

• Designed to inspire confidence , pride, and curiosity in children

• Created by an Asian mom , driven by lived experience and community care

Whether it’s our Signature Joeydolls or the Lil Joeydolls Collection, each piece is made with love - and built to reflect the stories of families often left out of mainstream toys.

This isn’t just a feel-good headline - it’s a meaningful moment for representation, cultural education, and inclusion . BuzzFeed is a platform with global reach, and having Joeydolls recognized on their list brings visibility to the importance of diverse toys.

It’s a reminder that:

• Every child deserves to see themselves in what they play with

• Cultural pride should be celebrated, not silenced

• Asian-owned businesses have powerful stories worth amplifying

We’re proud to be building something bigger than just a toy - it’s a movement for equity, visibility, and belonging.

"Joeydolls launched a collection of diverse Asian dolls designed to celebrate unique Asian cultures, promote confidence in heritage, and inspire children to appreciate diversity."

This is the heart of what we do. When children play with dolls that look like them—or reflect the cultures of their classmates and neighbors—it plants seeds of empathy, understanding, and joy.

Here’s what parents and educators tell us they love most:

• Soft and safe: No hard plastic or choking hazards

• Emotionally empowering: Dolls that reflect your child’s heritage

• Culturally authentic: Carefully designed with real research and intention

• Inclusive and educational: A gateway to stories, values, and connections

Our dolls do more than comfort - they teach.
Through storytelling, pretend play, and everyday connection, Joeydolls helps children:

• Build pride in who they are

• Appreciate diversity around them

• Ask meaningful questions about culture, inclusion, and identity

• Develop empathy and curiosity in a safe, joyful way

Want to be the first to know about new dolls, educational freebies, and special offers? We’d love to welcome you to our VIP community. We don’t send fluff, just real updates and meaningful content made for families like yours.

Each doll carries a story, a tradition, and a reminder that every culture deserves to be celebrated. Made with love, intention, and cultural pride, Joeydolls offer a way for children to learn, grow, and embrace their identity while also appreciating the beautiful differences around them.

From preschool to playrooms, Joeydolls make a lasting impact on how kids see themselves and the world.