InStore Magazine Highlight Joeydolls in Their Holiday Inspiration Spread!

We’re beyond thrilled to share that Joeydolls and our multicultural dolls have been featured in InStore Magazine’s Fall Issue, as part of their Holiday Inspiration feature. This marks our very first Canadian print feature, and honestly, we couldn’t be more grateful or proud.

For a small, mission-driven brand founded by an Asian mom who wanted better representation for her daughter, seeing our dolls celebrated in a national publication feels huge. It’s not just a spotlight - it’s a sign that representation in play truly matters.

As a brand creating dolls in Canada that celebrate Asian and multicultural heritage, this milestone inspires us to keep bringing joy, pride, and belonging to children everywhere.

Joeydolls started with a simple dream: to make sure every child - especially Asian children - could see themselves reflected in the toys they love.

Created by an Asian mom who saw a gap in the market, Joeydolls celebrates cultural diversity through play. Each doll reflects a real Asian culture, from traditional outfits to meaningful details embroidered by hand.

Our 18" and 9'' inches soft plush dolls are safe for all ages, feature embroidered details, and come with a QR code that unlocks cultural learning. Because we believe representation should be fun, educational, and heartfelt.

InStore Magazine’s Fall Issue is all about thoughtful gifts that tell a story. Their Holiday Inspiration feature brings together meaningful brands that go beyond cute packaging and seasonal trends.

This issue bridges the seasons, filled with holiday inspiration, spring product ideas, and stories and advertisers that reflect our values - integrity, creativity, and loyalty to independent retailers.

Being part of this issue means Joeydolls is recognized as a brand that stands for something deeper - inclusion, love, and the power of seeing yourself reflected in playtime.

When parents flip through this issue, they’ll see that multicultural dolls aren’t just toys. They’re tools for confidence, empathy, and pride.

To see Joeydolls included in InStore Magazine’s Holiday Inspiration feature means so much more than publicity - it’s a celebration of the progress we’re making together as parents, educators, and advocates.

Representation in toys isn’t a trend. It’s an ongoing movement.

It’s how we teach our kids to love themselves and respect others. It’s how we combat stereotypes, anti-Asian racism, and colorism - not through lectures, but through stories and play.

As our founder says, “Every child deserves to feel proud of who they are. That pride starts at home, in how we play and who we play with.”

At Joeydolls, we’re proud to create dolls in Canada that celebrate Asian and multicultural heritage - reminding families everywhere that every story, every culture, and every child deserves to be seen and celebrated.

Joeydolls aren’t just dolls - they’re conversation starters.

Parents use them to teach about traditions, languages, foods, and festivals. Teachers use them in classrooms to introduce multicultural learning in a soft, accessible way.

The dolls’ cultural details are accurate, joyful, and designed to build empathy and curiosity. Kids naturally ask questions like, “What festival is that outfit for?” or “Do we have dolls like this for my friends too?”

Those moments? That’s where inclusion begins.

• They’re soft, cuddly, and safe for even the littlest hands

• Each one is a celebration of real Asian cultures

• They help kids build cultural pride and confidence

• Parents say they’re perfect for storytime, playtime, or as a holiday gift

• They make representation in play easy and joyful for everyone

Being recognized in a respected publication like InStore Magazine shows how much people are craving authenticity and heart-driven products.

It’s proof that families and retailers alike are ready to uplift brands that prioritize cultural education and diversity.

Our multicultural dolls are more than gifts, they’re a promise to keep representation alive and thriving.

If you’ve loved reading about our milestone, we’d love to keep you close!

Join our VIP List for early access to new dolls, behind-the-scenes updates, and thoughtful stories about raising culturally proud, inclusive kids.

It’s free, heartfelt, and a beautiful way to be part of a movement that’s changing playtime for good.