Asian Dolls on Dragons’ Den: Our Big Heartfelt Leap
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Time to read 3 min
Guess what? We made it to Dragons’ Den!
Yes, our beloved Asian dolls - soft, safe, and full of cultural pride - are about to be seen by families across Canada. We can hardly believe it!
For years, we thought TV wasn’t for us. We worried about keeping our heart and mission intact. But life had a surprise waiting, and we said YES when it counted!
Meet Our Asian Dolls
Before we dive into the full story, say hello to the stars of the show! Every Joeydoll is ultra-soft and 100% safe for toddlers.
They spark meaningful conversations about diversity, heritage, and kindness.
How It All Began
Earlier this year, we joined a virtual pitch contest - just for practice. We never expected it to snowball! Round after round, our pitch stood out. Suddenly, a Dragons’ Den producer slid into our LinkedIn messages. At first we said, “maybe next year.” But something kept nudging us forward.
We thought about the families we haven’t met yet. About kids who need to see themselves represented. And about every message from parents who tell us our dolls make bedtime stories shine brighter.
So we took a deep breath and said let’s do this!
The Roller-Coaster Ride to TV
What followed was pure whirlwind.
Tariff headaches.
Shipping chaos.
Endless late nights.
We had less than a month to prepare - and only five days of focused prep before filming! We laughed, we panicked, we cried. But we kept picturing the smiles of kids hugging their Asian dolls. That gave us strength.
We showed up. We pitched. And we told our story with love.
Why This Leap Matters
Being on national TV is more than a marketing milestone. It’s about breaking boundaries and proving that inclusive toys for kids deserve the spotlight.
Our mission has always been to fight anti-Asian racism and colorism. Every doll represents authentic traditions, giving children the gift of cultural pride. Seeing our dolls on Dragons’ Den means more families can join this joyful movement.
What Parents Can Take Away
Parents often ask how toys can shape character. Here’s what we’ve learned:
Representation matters. When kids see their culture celebrated, their confidence grows.
Stories connect us. Each doll comes with traditions and tales worth sharing.
Safety first. Our dolls are soft, hypoallergenic, and made for snuggles.
We want every playroom to be a place of inclusion and discovery!
Click below to shop now and help us spread love, diversity, and fun!
FAQs
When will the episode air?
Sometime in September or October - stay tuned to our socials for updates!
Are the dolls safe for babies and toddlers?
Yes! They’re soft, hypoallergenic, and meet rigorous safety standards.
Where can I buy Joeydolls?
Right here on our official website.
Do you ship internationally?
Absolutely - we ship to Canada, the U.S., Australia, and more.
How do Joeydolls teach diversity?
Each doll celebrates authentic traditions, sparking fun conversations about culture and inclusion.
Summary
Joeydolls Asian dolls are featured on Dragons’ Den.
We stayed true to our inclusive, heart-centered mission.
Preparation was intense but full of purpose and pride.
Parents can use our dolls to teach diversity and heritage.
We invite everyone to watch, share, and celebrate with us.
Join Our VIP List
Want to be first to know when the Dragons’ Den episode airs, plus get exclusive playtime ideas and freebies?
Join our VIP email list! You’ll receive:
First access to limited-edition Asian dolls
Behind-the-scenes peeks
Fun cultural activities to enjoy with your kids
About The Author
Samantha Ong
Samantha Ong is the founder of Joeydolls, a Canadian-based toy brand on a mission to celebrate Asian cultures through joyful, inclusive play. Inspired by her own experiences growing up without cultural representation, Samantha designs dolls that help children feel proud of who they are while sparking curiosity and empathy in others. Since launching in 2023, Joeydolls has empowered thousands of families to bring culture, identity, and love into their everyday lives—one cuddle at a time.
