FOX 11 Good Day LA Spotlights Joeydolls as AAPI-Owned Brand
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Time to read 5 min
When Good Day LA aired their “Celebrating AAPI Brands and Businesses” segment on May 15, 2025, the energy was contagious! Anchors at FOX 11 Los Angeles highlighted incredible Asian American entrepreneurs making a difference - from food and fashion to education and play.
And right in the heart of that story? Joeydolls!
For us, this wasn’t just media coverage. It was a moment that said representation is being seen, heard, and celebrated.
As a proud AAPI business, Joeydolls is on a mission to help kids grow up proud of who they are - through soft, safe, and beautifully designed dolls that reflect the richness of Asian cultures.
Because every child deserves to feel seen, hugged, and celebrated.
Where Culture Meets Cuddles
Joeydolls was created by an Asian mom who wanted her daughter to have dolls that looked like her - soft, kind, and full of cultural pride.
Every Joeydoll is 18 inches of joy and meaning:
Soft and safe materials for all ages
Culturally authentic outfits inspired by real Asian traditions
Embroidered details instead of plastic parts
QR codes linking to fun facts, stories, and cultural education
Each doll tells a story. A story that invites children (and parents!) to learn, love, and celebrate Asian heritage through play.
That’s what makes us proud to be an AAPI business!
Spotlight on AAPI Businesses from Good Day LA
The Good Day LA “Celebrating AAPI Brands and Businesses” segment wasn’t just a spotlight - it was a celebration of creativity, entrepreneurship, and identity. Besides Joeydolls, here are four other AAPI brands featured in this segment: Sock Candy, Thai Nguyen Children's Books, Jellypop Shoes, and Ele Fragrances.
Each of these founders adds another layer to what it means to be an AAPI business today: creative, connected, and deeply rooted in purpose. Together, they represent the diversity and pride that define our community.
Why This Good Day LA Segment Mattered
The Good Day LA “Celebrating AAPI Brands and Businesses” segment wasn’t just another feel-good story. It reminded viewers that representation is power.
By featuring AAPI entrepreneurs, it opened space for cultural conversations that often go unheard. Visibility builds belonging.
For Joeydolls, being part of that larger conversation means showing that toys can teach empathy, diversity, and self-love - all while being super huggable!
Because when our kids grow up seeing themselves in their playthings, they grow up stronger.
The Bigger Picture: What It Means to Be an AAPI Business
Running an AAPI business in today’s world carries both pride and purpose. It means carrying ancestral stories, honoring cultural identity, and creating products that educate through joy.
For us, it’s not just about dolls - it’s about changing playtime.
We believe:
Representation starts early.
Soft toys can build real confidence.
Playtime can be a bridge to understanding.
Cultural pride is a superpower.
We’re proud to stand alongside other AAPI founders who are turning creativity into community.
Ready to celebrate culture through play?
Parents Can’t Stop Talking About Joeydolls!
"Absolutely AMAZING quality! The doll is beautiful and my niece could not be more excited to have a doll that looks just like her. This is one of the best purchases ever! Representation matters and builds up confidence in our kids! We love our doll!" - Madison S.
"The craftsmanship reminds us adults of the innocence of all the world's children. Many years ago I had an aunt who collected various styles of dolls. Some were very expensive and untouchable. Her favorites where the dolls that were crafted in your style. Durable, huggable and relatable to children. The price... absolutely a deal. Shipping..... arrived when promised. Yet I have a personal reason to be 100% satisfied. My oldest daughter is named Soriya and her mother is from Cambodia. Soriya, I would love to introduce you to Soriya. Thank you for making this all possible. Highly recommend." - Richard F.
"Santa gifted our daughter her beautiful Mei doll! We love how cute and wonderful the detailing is on the doll. Thank you for bringing representation to the world! Can't wait to get the Chinese boy doll for our son when that comes out!" - Melanie W.
"I never owned a Filipino doll when I was a child. Not because I didn’t want one but because it didn’t exist. Now, it does and I’m so happy to own a doll that looks like me finally and to be able to share her with my daughter! It’s a great feeling!" - Jennifer P.
The voices of parents around the world highlight the true impact of Joeydolls - a brand redefining representation in children’s toys. Through thoughtful craftsmanship and cultural authenticity, Joeydolls empowers families to embrace diversity and identity with pride. More than playtime companions, these dolls inspire connection, confidence, and a sense of belonging that lasts a lifetime.
Join Our VIP Family
Love what Joeydolls stands for? Join our VIP list to:
Get early access to new dolls and cultural collections
Receive free printable activities & cultural guides
Hear real parent stories celebrating AAPI heritage
Be part of our growing inclusive parenting community
We promise warm emails only - like a hug in your inbox!
FAQs
What ages are Joeydolls for?
Our plush dolls are safe for all ages, but especially loved by ages 0–8!
Are Joeydolls educational?
Yes! Each doll includes cultural details and a QR code linking to learning resources.
What makes Joeydolls different from other plush dolls?
We’re the first soft doll line designed to celebrate real Asian cultures.
How can I support Joeydolls’ mission?
Purchase a doll, share our story, or join our VIP community to stay connected.
Summary
Good Day LA featured AAPI businesses that inspire cultural pride
Joeydolls was spotlighted for celebrating Asian heritage through play
Segment also featured Sock Candy, Joeydolls, Thai Nguyen Children’s Books, Jellypop Shoes, and Ele Fragrances
Representation in toys helps build confidence and empathy early on
Families can join the Joeydolls VIP list for exclusive access and learning
About The Author
Samantha Ong
Samantha Ong is the founder of Joeydolls, a Canadian-based toy brand on a mission to celebrate Asian cultures through joyful, inclusive play. Inspired by her own experiences growing up without cultural representation, Samantha designs dolls that help children feel proud of who they are while sparking curiosity and empathy in others. Since launching in 2023, Joeydolls has empowered thousands of families to bring culture, identity, and love into their everyday lives—one cuddle at a time.
