Joeydolls: Inclusive Toy Brand on KSDK Channel 5

We’re still buzzing! Last year at ASTRA Marketplace in St. Louis, Joeydolls Featured on KSDK Channel 5 News as a Leading Inclusive Toy Brand by Michelle Li and Paul Cook - highlighted as a brand bringing visibility, pride, and cultural beauty to the toy industry. It was our very first time exhibiting at ASTRA, and to be spotlighted among global toy makers was an incredible honor. For an independent, inclusive toy brand rooted in cultural representation, this was a moment of celebration and purpose.

Joeydolls creates soft, safe, and culturally meaningful dolls that represent East, Southeast, and South Asian cultures. From our bestselling Filipina doll Malaya to the graceful Cambodian Soriya, each design reflects real clothing, facial features, and stories - wrapped in a plush doll that’s perfect for ages 3 and up.
And we’re growing! At ASTRA, we introduced our Lil Joeydolls line - a new 9” size for on-the-go play, and gave a sneak peek at our highly requested boy dolls. If you're a toy store or buyer looking to carry wholesale cultural toys that resonate across generations, you’ll want to meet our lineup.

As Michelle Li reported on the KSDK morning news, Joeydolls was one of the featured brands on the ASTRA Marketplace show floor, right alongside industry giants like LEGO and Melissa & Doug. “I really wanted children to feel proud of their heritage.” – Samantha Ong, on KSDK Channel 5 This spotlight reinforced our belief that DEI toy brands have a critical place in the industry. We’re not just creating toys. We’re creating mirrors, bridges, and cultural conversations.

Every Joeydoll is created with:

• Cultural authenticity, guided by real voices from the community
• Soft, huggable design that’s great for classrooms and homes
• A scannable QR code to help kids learn the meaning behind each doll’s name and outfit
• Safety-tested materials suitable for 3+ and up

We are proud to offer something deeper than play - representation in toys that lasts all year, not just for a holiday.

Each doll includes traditional clothing, embroidered details, and a QR code to learn more about the story behind the design.

Want early access to launches, cultural education tools, and exclusive sneak peeks? If you're a retailer interested in inclusive toys for kids, we’d love to keep you in the loop. 👉 Join our VIP list and help spread the joy of cultural representation.

• Featured by KSDK Channel 5 during ASTRA Marketplace
• Inclusive toy brand focused on cultural representation
• Now offering new Lil Joeydolls and boy dolls
• DEI toy brand committed to safe, meaningful play
• Apply now to carry Joeydolls in your store