Joeydolls Makes Today’s Parent Top Trending Toys of 2025
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Time to read 5 min
There is something so special about seeing toys that celebrate culture, pride, and joy being recognized on a national stage. And this week has felt like one big happy dance over here. Joeydolls has officially been featured in Today’s Parent’s The Top Trending Toys of 2025 list. When I first saw it, I honestly had a little moment. The good kind. The kind where you feel like all the love poured into something is finally being seen.
The Today’s Parent editors highlighted our Lil Joeydolls Collection for inspiring belonging and cultural learning through soft, safe, beautifully embroidered plush dolls. When a trusted magazine celebrates multicultural toys for kids, it matters. It tells families everywhere that representation is being valued. It tells little ones that their culture deserves to be loved and shared. And it tells our team that our mission is landing in the hearts it was meant for. We’re so grateful.
Meet the Lil Joeydolls Collection
The Lil Joeydolls Collection features soft 9 inch plush dolls inspired by Vietnamese (Boy & Girl), Korean, Indian, Filipina, Chinese, Japanese and Mexican cultures. They are safe for all ages, embroidered from head to toe, and created with a gentle, comforting squishiness kids immediately fall in love with.
If you’re searching for something special for your little one, these dolls make a heartfelt gift. They are soft and safe. They are emotionally meaningful. And they fit beautifully into bedtime, playtime, storytelling, and cultural exploration.
Inside the Feature: What Today’s Parent Loved Most
Today’s Parent is known for curating toys that spark imagination, emotional growth, and hands-on fun. Their editors review countless products, so being chosen as part of the Top Toys 2025 list is a true honor.
In their write up, they spotlighted the Lil Joeydolls Collection as 9 inch soft dolls that celebrate Asian heritage. They mentioned the beautifully embroidered outfits, the softness that makes them perfect for tiny hands, and the thoughtful Canadian design behind every doll.
For a brand created by an Asian mom who just wanted her daughter to feel proud of who she is, this acknowledgement hits home in such a sweet way. The editors highlighted that each doll helps kids learn about belonging in a joyful, age appropriate way. That sentence alone sums up the entire heart of our mission. It felt like a little gift. A meaningful one.
This feature also puts Joeydolls right alongside the most exciting trending toys 2025 has to offer. So not only are kids getting fun, imaginative toys, they are also getting representation. That blend is what makes this moment so special.
Why This Feature Matters for Modern Families
This isn’t just another press mention, it’s a sign of how families choose to raise kids today.
Parents want toys that build confidence, spark emotional connection, and support positive identity development.
Multicultural toys are becoming mainstream because families want children to see diversity as beautiful and normal.
When kids see their world reflected in toys, they feel validated, seen, and important - boosting their confidence.
Joeydolls were created to gently and joyfully counter anti-Asian racism and colorism.
Having our Lil Joeydolls included in the Top Toys 2025 selection strengthens that mission.
It brings cultural representation into homes that may have never encountered an Asian-inspired doll before.
Kids learn empathy early, and something as simple as cuddling a doll with Asian features and outfits can spark meaningful understanding.
Parents often tell us that Joeydolls open conversations about culture, kindness, identity, and family traditions.
These conversations nurture inclusive hearts.
Being featured in Today’s Parent’s Trending Toys 2025 list allows even more families to experience these meaningful moments.
What Parents Are Saying About Lil Joeydolls
One of the sweetest parts of this journey has been hearing from parents who brought a Lil Joeydoll into their home and immediately felt the impact. These reviews reflect what so many families share with us. They mean the world.
"Growing up, there weren't a lot of dolls that looked like me: brown skin, black hair. Seeing a Filipina doll now really made my inner child so happy! And I'm so glad that my daughter can see herself and her culture through her doll!" - Winelyn
"This is the cutest little doll I could ask for - I’m so happy that my daughter can have a doll that looks like her and celebrates her Chinese heritage. Great quality with gorgeous details." - Kitty L.
"I was beyond excited to discover Joeydolls and was waiting for an opportunity to gift it to someone. I couldn’t wait to give it to my new niece and it’s even more beautiful in person. Thank you for creating this beautiful doll and finally having a product that celebrates different ethnicities." - Heizl N.
Join Our VIP List for Cultural Joy and First Access
Since the Today’s Parent feature has brought so many new families into our community, it feels like the perfect moment to invite you to join our VIP list.
Our VIP community gets first access to restocks, holiday launches, behind the scenes previews, and cultural learning freebies that help make representation part of everyday life. It is not a spammy list. It is a connection list. And every parent who joins helps our mission grow in a real, heartfelt way.
We would absolutely love to have you with us. It truly means so much.
FAQs
Why were the Lil Joeydolls chosen as a Top Toys 2025 pick?
Today’s Parent selected them for their cultural representation, soft embroidered design, and ability to help kids learn about belonging.
Are the Lil Joeydolls safe for toddlers?
Yes. They are embroidered, lightweight, and safe for all ages.
Do families who are not Asian buy Joeydolls?
Absolutely. Many families use them to teach diversity and empathy.
What makes Joeydolls different from other plush toys?
They celebrate real cultures, feature thoughtful clothing details, and offer emotional connection through representation in play.
Where can we buy Lil Joeydolls?
You can shop directly at joeydolls.com. We ship to the USA, Canada, Australia, the UK, and Europe.
Summary
Joeydolls’ Lil Joeydolls Collection was featured in Today’s Parent’s Top Toys 2025 list.
The feature celebrates multicultural toys for kids and highlights the need for meaningful representation in play.
Parents consistently share heartfelt reviews about how Joeydolls build confidence, belonging, and cultural pride.
The Lil Joeydolls Collection includes soft, embroidered 9 inch dolls inspired by Asian heritage and designed for early learning.
Families can shop the collection and join the VIP community for cultural resources, restock updates, and behind the scenes exclusives.
About The Author
Samantha Ong
Samantha Ong is the founder of Joeydolls, a Canadian-based toy brand on a mission to celebrate Asian cultures through joyful, inclusive play. Inspired by her own experiences growing up without cultural representation, Samantha designs dolls that help children feel proud of who they are while sparking curiosity and empathy in others. Since launching in 2023, Joeydolls has empowered thousands of families to bring culture, identity, and love into their everyday lives—one cuddle at a time.
