Asian Hustle Network Feature: Celebrating Asian Heritage and Addressing Lack of Representation

When COVID-19 put life on pause, our founder Samantha’s wedding photography business took an unexpected backseat. But in that stillness, something truly special was born - Joeydolls, a brand dedicated to celebrating Asian heritage in toys!

As Samantha spent precious time with her one-year-old daughter, she saw it clearly - toy shelves were packed with cute dolls, yet not a single one looked like her baby girl. Where was the Asian representation in the toy industry? That question sparked a mission that would bring more love, pride, and diversity into the world of play.

Toys are so much more than things kids hug or toss around. They’re a reflection of the world they see - and the world they should see! By celebrating Asian heritage in toys , we help our little ones grow up feeling seen, valued, and proud of who they are.

Representation in toys means children recognize themselves in their heroes. It means they know that their stories matter. It helps break stereotypes and build bridges of understanding, one snuggle at a time.

At Joeydolls, every doll is crafted with love, safety, and cultural pride. Our dolls:

• Celebrate multiple Asian cultures with authentic outfits
• Feature diverse skin tones, hairstyles, and traditional designs
• Are soft, safe, and ready for endless cuddles

Check them out and see how they’re helping families around the world keep their cultural roots strong!

When Joeydolls was recently featured on the Asian Hustle Network, it felt like a dream come true! The Asian Hustle Network is the largest community of Asian entrepreneurs and creatives worldwide. Their support shines a spotlight on our mission to push for better Asian representation in the toy industry - and reminds us we’re not alone!

This recognition motivates us every day to create dolls that truly reflect our children’s heritage, stories, and pride.

It started with one mom’s wish for her daughter - but it has grown into a vibrant community! Families share how our dolls help their kids embrace their culture with big, bright smiles. Teachers and grandparents tell us how the dolls spark storytelling, language learning, and new questions about family traditions.

Together, we’re not just making toys. We’re celebrating Asian heritage in toys and shaping a future generation that’s proud to stand tall in their identity.

Ready to celebrate Asian heritage through play?

Wondering how you can champion this mission at home? Here are a few sweet ways:

• Choose toys that reflect your family’s heritage.
• Read books in your native language or about your traditions.
• Talk about cultural customs and special holidays.
• Celebrate diversity in your child’s friend circle and classroom.
• Support brands and creators who push for inclusive representation.

Want to be part of our growing family? Join our VIP list to get early access to new doll drops, cultural stories, fun freebies, and heartfelt parenting tips that celebrate your heritage.

We’d love to welcome you - we promise our emails are like warm hugs (and never spammy!).