Joeydolls Meet Our New Retailers banner featuring Asian-American dolls in cultural outfits alongside logos of partner stores.

Asian-American Dolls Are Here! Now in More Stores Than Ever!

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At Joeydolls, our heart has always been in the same place: every child deserves to feel proud of who they are. That’s the simple truth behind everything we create. Our Asian-American Dolls aren’t just toys. They’re cuddly, safe, and full of meaning.

We’re so excited to announce that Joeydolls is expanding! Thanks to wonderful new retailers across the U.S. and Canada, families will be able to find our inclusive dolls in more communities. These aren’t just stores - they’re partners who believe in representation, in celebrating cultures, and in giving kids toys that look like them.

And that means more children will feel seen. More children will grow up with cultural pride tucked into their bedtime snuggles. More families will get the chance to experience what Joeydolls is all about.

Where Cultural Representation Meets Love

Joeydolls was created by an Asian mom who wanted better for her daughter. She wanted dolls that reflected real cultures with joy, not stereotypes. She wanted toys that were safe for the littlest hands, but still beautiful enough to grow with kids.

That dream grew into Joeydolls: 18-inch and 9-inch soft, huggable dolls with authentic cultural outfits, embroidered details, and stories that connect kids to Asian heritage.

Our dolls are:

  • Soft, safe, and perfect for all ages

  • Made with love and high-quality materials

  • Outfitted with cultural clothing that reflects authentic traditions

  • Equipped with a QR code to learn more about the culture

From day one, Joeydolls has been about joy, pride, and representation.

Why New Retailers Matter So Much

We believe in representation on shelves. Every time a Joeydoll sits in a store window or on a toy shelf, a child has the chance to recognize themselves - or learn about someone different.

That’s powerful.

Each new retailer means families can discover Joeydolls closer to home. It means our Asian-American dolls are easier to find, touch, and fall in love with. It means kids from all backgrounds get to see diversity celebrated in everyday play.

And it shows something even bigger: retailers are stepping up as true champions of inclusion.

Meet Our New Retail Partners!

We’re giving a warm Joeydolls welcome to these amazing shops that now carry our dolls.

  • Bel Canto Books (Long Beach, CA): A proudly women-of-color owned indie bookstore bringing stories and representation to the community.

  • Education Station (Edmonton, AB): A learning-focused toy store where educators and parents find meaningful tools for children’s growth.

  • Mindzai (Markham, ON): A creative hub for toys, collectibles, and art that spark imagination.

  • Mozart Earhart & Me (Livermore, CA): A toy and gift shop celebrating unique finds for curious, creative kids.

  • Pippin Toy Co (Alexandria, VA): A community favorite for thoughtfully curated toys that inspire play and learning.

  • Q Ideas (Chicao, IL): A design-forward boutique carrying carefully chosen gifts and treasures.

  • Rabbit Ladders (El Segundo, CA): A local toy store known for its focus on creativity, learning, and play.

  • Shop Merci Milo (Portland, OR): A family-owned shop celebrating cultural, playful, and beautiful toys.

  • Terra Toys (Austin, TX): A legendary independent toy store rooted in imagination and joy.

  • The Montessori Room (Toronto, ON): A go-to for parents and educators following child-led Montessori learning.

  • Toy Crazy (CA locations): A magical toy store family with shops in Larkspur, Malibu, Santa Barbara, and Santa Monica.

Each one of these partners believes in the same thing we do: kids deserve to see themselves in the toys they play with.

Why Parents Love Joeydolls

We hear from moms, dads, and educators every single day. Here’s why they keep choosing Joeydolls:

  • Soft and huggable for snuggles, naps, and big adventures

  • Culturally authentic outfits spark fun conversations

  • Inclusive representation helps kids embrace diversity

  • Gentle teaching tool for combating racism and colorism

  • Lasting keepsake families cherish for years

Parents tell us it feels good to give their kids toys that matter. Toys that carry stories. Toys that teach empathy.

Be Part of the Joeydolls Movement

We’re over the moon to welcome so many wonderful new retail partners into the Joeydolls family. Every store that joins us helps put representation right where kids need it most - on toy shelves they can see every day.

But our mission doesn’t stop here. We want more children to feel the joy of seeing themselves in the toys they play with. That’s why we invite stores everywhere to join us in this movement.

When you bring Joeydolls into your shop, you’re not just selling toys. You’re joining a movement to raise inclusive kids and celebrate cultural pride everywhere.

Summary

Joeydolls creates Asian-American dolls that celebrate culture, pride, and inclusion.

We’re now available at more amazing retailers supporting diversity in the U.S. and Canada.

Every Joeydoll is safe, soft, and culturally authentic.

Parents love Joeydolls for sparking meaningful conversations and teaching inclusion.

You can shop online or find us in stores near you!

FAQs

Are Joeydolls safe for all ages?

Yes! Our dolls are soft, plush, and embroidered - no buttons or small parts.

Where can I buy Joeydolls?

Through our website or our growing list of amazing retailers!

How do Joeydolls help combat racism?

By normalizing diversity in play, teaching kids cultural pride, and showing representation from an early age.

Can non-Asian American families buy Joeydolls?

Absolutely. Joeydolls are made for all families raising inclusive kids.

About The Author

Samantha Ong, founder of Joeydolls holding multicultural Asian cultural dolls representing Chinese, Filipino, Korean, Japanese, Vietnamese, and Cambodian heritage

Samantha Ong

Samantha Ong is the founder of Joeydolls, a Canadian-based toy brand on a mission to celebrate Asian cultures through joyful, inclusive play. Inspired by her own experiences growing up without cultural representation, Samantha designs dolls that help children feel proud of who they are while sparking curiosity and empathy in others. Since launching in 2023, Joeydolls has empowered thousands of families to bring culture, identity, and love into their everyday lives—one cuddle at a time.

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