Our Dolls, Our Mission, and What’s Coming Next in 2026!
|
Time to read 6 min
|
Time to read 6 min
Joeydolls celebrates culture, identity, and belonging through inclusive play. What started as a deeply personal mission to create better Asian representation has grown into a broader vision of helping all children feel seen, proud, and connected to the world around them.
Table of contents
Joeydolls was created from a deeply personal place. Founded by an Asian mom who wanted better representation for her kids, our diverse dolls are made to help children feel seen, proud, and connected to the world around them. Every Joeydoll is designed with heart, intention, and real cultural meaning, turning everyday play into moments of learning and belonging.
Culturally representative dolls
Stories rooted in real heritage
Designed for inclusive play
Expanding beyond Asian cultures
2025 was a very difficult year for Joeydolls.
We lost over $200,000 in revenue due to a train derailment that affected our inventory. Products were delayed, stuck, or unavailable during critical sales periods.
We also lost over $50,000 in wasted spend due to tariffs on inventory we could not sell. These were real costs that could not be recovered.
At the same time, we had to set up a warehouse in USA on a whim, and are now continuing to pay warehouse and storage fees while margins and operational costs are very tight.
Joeydolls is not a large company. It is solely owned and operated by Samantha, one person managing product development, operations, logistics, marketing, and customer care.
We do not have outside investors or big corporate backing. We depend on every sale today to fund the dolls of tomorrow.
At Joeydolls, all new dolls are funded by revenue from our current collections. We reinvest every dollar we make into designing, producing, and bringing new dolls to life. That means future dolls, even those planned for 2026, depend on how well our current dolls are supported.
The original Joeydolls that started it all. These premium 18–21” plush dolls are thoughtfully designed to honor diverse Asian cultures and inspire pride, connection, and belonging through play.
Mini versions of our signature cultural dolls, made for little hands and on-the-go joy. These cuddly 9 inch plush dolls celebrate Asian heritage in a fun, travel-friendly size.
Joeydolls Coloring and Activity Books are designed to help children learn, play, and explore cultures in an engaging, age-appropriate way.
Soft, playful plush inspired by beloved cultural foods, created to spark smiles, storytelling, and cultural pride in everyday moments.
The following dolls are fully planned and confirmed for release in 2026:
Filipino Boy Doll - Barong Tagalog Outfit
Dressed in a lightweight, embroidered Barong Tagalog, this doll showcases a formal shirt traditionally made from pineapple fiber or silk and worn untucked for comfort and elegance.
Chinese Boy Doll - Tangzhuang Outfit
This doll wears a traditional Tangzhuang jacket with a mandarin collar and classic frog buttons, an outfit often seen during Lunar New Year and other festive celebrations.
Hmong Doll - Traditional Hmong Outfit
This doll features highly detailed attire with intricate hand embroidery, silver-inspired jewelry, and a pleated skirt that reflects the rich heritage and identity of the Hmong mountain communities.
Thai Doll – Chut Thai Outfit
Dressed in a silk Chut Thai, this doll wears a wrapped skirt paired with a sabai draped over the shoulder, inspired by the elegance and craftsmanship of traditional Thai dress.
Even the dolls confirmed for 2026 are dependent on our current revenue because we reinvest every dollar we make into new dolls. We cannot produce large volumes all at once like big toy companies. Your support helps us bring these dolls to life.
These are concept ideas and are not confirmed for production in 2026. They may come in future years only if revenue supports them.
Taiwanese Doll - Cheongsam Outfit
This doll wears a fitted cheongsam, a classic one-piece dress that represents grace, tradition, and the shared cultural heritage found across Chinese communities.
Pakistani Doll - Shalwar Kameez Outfit
Featuring loose-fitting shalwar trousers and a long kameez tunic, this doll highlights a practical and widely worn outfit that holds national and cultural significance in Pakistan.
Indonesian Doll - Balinese Kebaya Outfit
This doll is dressed in a Balinese kebaya made from delicate, lightweight fabric or lace, inspired by traditional attire worn during ceremonies and cultural celebrations in Indonesia.
Malaysian Doll - Kebaya & Sarong Outfit
Wearing a traditional kebaya with detailed floral embroidery, this doll is paired with a wrapped sarong skirt, reflecting timeless Malaysian style and cultural pride.
Laotian Doll - Sinh & Sabai Outfit
This doll features a silk sinh skirt with geometric patterns along the hem, complemented by a sabai draped across the chest, inspired by traditional Laotian dress.
Korean Boy Doll - Hanbok Outfit
This doll features a colorful hanbok, including a wrap-style vest (baeja) layered over a jacket (jeogori) with loose-fitting pants, inspired by traditional Korean dress and special occasions.
Indian Boy Doll - Kurta Outfit
Wearing a collarless long kurta, this doll represents a versatile garment commonly worn across South Asia for everyday wear and formal gatherings.
Japanese Boy Doll - Jinbei Outfit
This doll is dressed in a breathable jinbei set with a short-sleeved top and matching shorts tied with strings, inspired by traditional Japanese summer wear.
Joeydolls grows only when the community supports what already exists. Sales from current collections directly fund sampling, manufacturing, safety testing, packaging, and production for future dolls.
Without strong support today, new releases cannot move forward at the scale and quality Joeydolls is committed to.
If you’ve been thinking about starting your Joeydolls collection, adding a new culture to your home or classroom, or gifting a doll that truly means something, this is a powerful way to support what comes next.
If you want to see more dolls, including additional cultures and boy dolls, please support our current collections and join our community to vote on future releases. Your support makes representation possible.
The Filipino Boy Doll, Chinese Boy Doll, Hmong Doll, and Thai Doll are the only dolls confirmed for 2026 at this time.
No. Only the dolls listed under the Confirmed for 2026 section are planned for release. All other designs are concepts only.
Joeydolls does not have investors or corporate backing. Every dollar from current sales is reinvested into designing, producing, and manufacturing future dolls.
Yes. Even confirmed dolls depend on revenue and production capacity. While plans are in place, timelines can shift based on financial and manufacturing realities.
You can support Joeydolls by purchasing from current collections, joining the community, and participating in votes for future releases.
Joining the Joeydolls VIP email list is the best way to get sneak peeks, early access, cultural resources, and a chance to vote on upcoming dolls.
Joeydolls is a one-person, self-funded company
2025 included major financial losses that impacted growth
All new dolls are funded by sales from current collections
Only four dolls are confirmed for release in 2026
All other dolls shown are concepts, not guaranteed releases
Community support directly funds future representation