Asian Dolls Shine at ToyFest 2025: Joeydolls Wins Big!

We have amazing news to share! Joeydolls proudly brought home the Best Doll / Action Figures Award at ToyFest 2025. This honor is not just a win for us - it’s a win for every parent, educator, and little one who believes playtime should be full of love, learning, and cultural pride.

For those who may be new to our brand, Joeydolls is all about creating soft, safe, and beautifully authentic Asian dolls that kids can hug, learn from, and feel proud of.

If you haven’t heard of it before, ToyFest is one of the largest and longest-running toy trade shows in the U.S.. Each year, toy and gift store buyers from across the country - and even around the world - come together to see what’s new, exciting, and meaningful in the world of play.

In 2025, ToyFest celebrated its 63rd exhibition and 12th trade show at the World Market Center in Las Vegas. Buyers traveled from 40 states and 13 countries, making it a true international celebration of toys.

The event is filled with:

• Special workshops like Morning Masterpieces Kit Sessions, where buyers can explore creative play ideas

• Game Nights and hands-on demos, letting everyone experience toys in action

• Seminars on innovation (this year even featured AI for retailers!)

• Awards ceremonies that recognize standout brands shaping the future of the toy industry

Being at ToyFest means being surrounded by energy, creativity, and so many passionate people who believe in the power of play. And for Joeydolls, being recognized at such a major event shows that representation and inclusion in toys are finally getting the spotlight they deserve.

This February, Joeydolls joined ToyFest 2025 in Las Vegas, where toy and gift stores from 40 states and 13 countries gathered. The energy was incredible - buyers, vendors, and toy lovers all in one place!

When the Best of ToyFest Awards were announced, Joeydolls was named Best Doll / Action Figures. We couldn’t stop smiling!

This award means so much because it tells us the toy industry recognizes the importance of inclusive toys. It shows that cultural representation belongs right alongside fun, creativity, and imagination.

We know parents today want more than just cute toys. They want toys that:

• Represent real cultures

• Encourage pride and confidence

• Teach kids about diversity in ways that feel natural

• Stay safe for every stage of childhood

Our dolls were created to check all those boxes. They’re not just another plush toy - they’re a movement to make playtime more inclusive.

Asian dolls like Joeydolls do more than look adorable on a shelf. They become part of your child’s world.

• They help kids of Asian heritage feel seen and proud.

• They help kids from other backgrounds learn about cultures different from their own.

• They open up conversations about identity, inclusion, and love.

And let’s not forget: they’re super cuddly and safe!

Representation in toys is powerful. It helps children build confidence in who they are. It helps all kids respect and celebrate others.

By choosing multicultural toys like Joeydolls, families are actively pushing back against stereotypes, colorism, and racism. It starts small - with hugs, playtime, and curiosity - and grows into something lasting.

Want to be the first to hear about new dolls, cultural parenting tips, and special events?

Our Joeydolls VIP List is the best way to stay connected. We don’t just share product updates - we share stories, traditions, and resources that make raising inclusive kids easier and more joyful.