Back to School Collection

Back to School Collection

Cultural gifts for the school year, made to help children carry a little pride and belonging into everyday life. Explore the products currently available below.

Shop the collection
600+ five-star reviews
From families and gift-givers
Free Shipping on $120+ Orders
Educational Play
Cultural connection for everyday moments
Meaningful Gifts
Made for pride, connection & joy

Why families choose Joeydolls

Every piece is made to help children feel seen, celebrated and proud of who they are.

1

Cultural care in every detail

Outfits, colours, names and symbols are researched with care, so each piece feels true, never generic.

2

Made for everyday moments

Thoughtful designs for play, learning and gifting. Check each product for materials, age guidance and care.

3

Family-run, mission-led

We're an independent, family-run business. Every order supports our mission to help children feel seen.

4

600+ five-star reviews

Independent five-star reviews celebrate meaningful play and representation.

Loved by families like yours

Real words and photos from the families who bring Joeydolls home.

Photo shared by Silex K.
★★★★★
“Bought 2 of these beautiful Cambodian dolls for my nieces and they love it so much! Growing up, I never saw a Cambodian doll, and to see they exist now is such a blessing. Grateful to JoeyDolls for this. Thank you!”
Silex K., Montréal, QCSoriya Signature Doll
Photo shared by Peppi R.
★★★★★
“Its very detailed and beautiful. My 4year old daughter loved it a lot... "mamma, she has dupatta", she said. She also added "i love you Priya", when she hugged her.”
Peppi R., Helsinki, FinlandPriya Signature Doll
Photo shared by Jennifer L.
★★★★★
“I came across these beautiful dolls online and ordered both the Hoa and Mei dolls for my daughter for Christmas. My daughter being both Vietnamese and Chinese, I wanted to gift her something she can resonate with...”
Jennifer L., Milton, ONHoa Signature Doll
Joeydolls founder surrounded by the doll collection

Our story

Started by a mom who couldn't find her kids in the toy aisle

Joeydolls was founded by Samantha Ong, a mom of two who was born in Malaysia, raised in Australia and now calls Canada home. When she couldn't find dolls that thoughtfully reflected her children's heritage, she decided to make them.

Today we're still a small, family-run team, designing every piece so more children can grow up seeing their culture in everyday play.

Read our story

Good to know

Frequently Asked Questions

Which cultures does Joeydolls represent?

Our growing collection currently celebrates Chinese, Filipino, Vietnamese, Korean, Indian, Japanese, Cambodian, Mexican and Hmong cultures, with more cultures and characters in development.

Is Joeydolls a family-owned business?

Yes. Joeydolls is an independent, family-run business built around a simple mission: helping children feel proud of who they are while giving families meaningful ways to share culture across generations.

What is included in a bundle or gift-packaging upgrade?

Each bundle page lists the exact items and quantities included. One cart unit means one complete bundle. The optional gift-packaging upgrade is a brown outer shipping box with Joeydolls tissue and tape, not a separate keepsake box. Check bundle inclusions before adding another packaging upgrade.

How do I choose the right size and age suitability?

Check the specific product page for measurements, materials, care and age guidance. For dolls, the safety-tested age and recommended active-play age are different; apparel runs small, so check the size chart and consider sizing up.