Meet Taiyaki — a soft, cheerful Food Pal inspired by one of Japan's most beloved everyday treats. Fish-shaped, golden, and filled with sweetness, this little plush captures everything that makes taiyaki so special: the warmth of a fresh-from-the-mold pastry, the comfort of something familiar, and the joy of a snack that's been bringing smiles across generations.
Taiyaki is a traditional Japanese fish-shaped pastry typically filled with sweet red bean paste or custard. Found at festivals, markets, and neighbourhood shops across Japan, it's the kind of everyday comfort food that feels like a warm hug — simple, sweet, and deeply loved.
Taiyaki clips easily onto backpacks, purses, pencil cases, and travel totes — or detach the clip entirely for open-ended play. Feed it to your Joeydoll, use it in pretend play, or display it as part of your collection. It pairs beautifully with Aiko, our Japanese Joeydoll, and just as beautifully with any Joeydoll in your collection.
Designed by Joeydolls, an Asian mom-owned brand, every Food Pal is created to help kids and families feel seen, spark curiosity about cultures around the world, and celebrate the everyday moments that make us who we are.
A meaningful gift for cultural celebrations, stocking stuffers, party favors, teacher gifts, or simply because taiyaki makes everything better.